The music video have been around since 1920's
1965: Bob Dylan
Subterranean Homesick Blues as a segment for D.A Pensebaker's film, 'Don't look back'- widely credited as one of the first modern music videos. (Lyrics within the music video- inspiration because it was the first one)
Pop videos
1970: The record industry discovers T.V show as a great opportunity to promote their artists.
- They focus on producing short 'promos', early music video which started to replace live performances.
Bohemian Rhapsody
1975: Ground breaking video with modern visual effect. It set the language for modern music video.
Technical Codes- Cinematography
Camera movement may accompany movement of the performance (walking, dancing, etc) but it may also be used to create a more dynamic feel to stage performance, by for instance constantly circling around the band as they perform on stage.
Technical codes: Editing
- Fast pace editing
- Fast cut
- Montage
- Slow pace editing for slow music
- Editing matches the genre of the music for example: Adele sings ballads and her music video matches the song
- Blue screen or green screen is called CHROMA-KEYPR
Goodwin's music video analysis
Andrew Goodwin writing in 'dancing in the distraction factory' (Routledge 1995)
- Music videos demonstrate genre characteristics. e.g. stage performance in a rock video
- There is a relationship between the lyric and the visuals
- There is a relationship between the music and the visuals
- There is frequently reference to notion of looking (screens within screens, telescope etc) and particularly voyeuristic treatment of the female body.
- there is open inter textual references to (film, TV programs, other music videos)
Illustrates Amplifies and contradicts etc - intertextuality
What is the purpose of inter textual efiencing?
- John Stuarts description of the music video 'incorporating, raiding and reconstructing' is essentially the essence of inter textuality.
- It can add another dimension of meaning to a text as well as filling important roles to the audience.
